Athletic Accessory Designer and Manufacturer Case Study
ABOUT THE COMPANY
HQ Location: Northeast, US
In Business For: 3 years
Management: First-time entrepreneurs.
Customer Base: Direct to consumer via online retailers.
Desire to Enter New Markets: The company wanted to enter new markets and expand their national footprint.
Unproven Market for Product: The company invented a new product to replace an industry mainstay, and therefore faced an uphill battle to gain traction.
Working Capital Needed for Growth: Working capital needed to expand production in support of growth.
Lack of Operating History: Relatively new nature of the company made it difficult for it to receive financing from traditional financing institutions.
The Credit Junction worked closely with the company and its management to craft a financing solution that met both their short and long term needs.